I can remember the time when Latino population statistics were up for debate but in 2015 it is clear that Latinos are the fastest and largest growing minority in the United States. Therefore one would think that Latino representation in media outlets such as television, news, and movies would mirror that statistic however that is not so. I decided to do my research and instantly came across what is labeled "The Latino Media Gap Crisis". In a study done by Columbia University, the National Association of Latino Independent Producers (NALIP), and The National Hispanic Foundation for the Arts (NHFA) which might be one of the biggest projects of its time is a 44 page document which is divided in seven sections that include: "(1) overall limited inclusion of the Latino racial/ethnic group in film and television; (2) stereotyping of Latino characters; (3)Latino leadership (or lack thereof) in mainstream media; (4) benefits of diversity and an increase in Latinos' employment; (5) current problems with diversity initiatives;(6) Latino consumer power; and (7) representation of Latinos in the online and new technologies sector."
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The key findings of the study results were as follows:
#1: Today, Latino talent in top movie and television programming is extremely limited (less than two percent) and not increasing at a rate near the rise of the U.S. Latino population.
#2: Latino men have disappeared as leading actors, though the percentage of Latinas and Afro-Latino actors is rising.
#3: There is a major lack of Latinos in key creative and leadership positions in mainstream media.
#4: Latino stereotypes are prevalent in mainstream media and they restrict opportunities for Latino talent, as well as the public perception of this racial/ethnic group.
#5: Latino representation is at its worst in the news media environment.
#6: Latino content and audiences actually expand viewership, and so these types of programs should be sought after and developed.
#7: Latinos can bring about change in media programming by using social media and the Internet.
#8: Latinos are key leaders and innovators in new media production.
So why is this study relevant to Latinitas?
Latinitas was created to give this important demographic of people an outlet to create their OWN representation of how they view themselves as well as how they want others to view them. By teaching young latinas about media and technology they are able to produce their own vision and in exchange not only have better self esteem but lead a healthier life knowing they have the power to change how they are viewed. It is obvious from this study that Latino representation in media is downright catastrophic, and something must be done.
http://www.huffingtonpost.com/sj-main/the-latino-media-gap-crisis_b_5604714.html
http://www.columbia.edu/cu/cser/downloads/AdvancedExectutiveSummary.pdf
https://nacla.org/news/2014/6/19/latino-media-gap-conversation-frances-negr%C3%B3n-muntaner