As with all non-profit organizations getting the word out about what you stand for and what your cause is all about is vital. Now that we live in a world where we are forever plugged into our phone and the internet social media's power has risen to new heights. As we saw from the presentation about the Occupy/Arab Spring movement, social media is an extremely fast, cheap, and productive way to send a message and unite people. As a former social media/PR intern for Latinitas I know all about the way that they try to gain followers, friends, and spread their message. They give the interns the passwords to all of their social media accounts and required us to be constantly tweeting and doing research about how to gain more of a following. As of the time of this project they have 898 likes on their Latinitas Austin Facebook, 5,309 followers on Twitter, and 91,054 views on YouTube. Those are pretty impressive stats if you ask me. Observations of their activity tells me that whatever their interns are doing is working. Their Facebook and Twitter are updated daily with flyers for their upcoming workshops/summer camps, pictures from past Latinitas, and opportunities to become an intern/volunteer. The YouTube account is focused more on videos that the girls put together themselves from all the projects that they do during their time with Latinitas. I think this is such a crucial move for Latinitas to take advantage of free advertising and especially listing opportunities for new interns because they are a solid backbone of why latinitas can function so efficiently without having to pay for staff. These screenshots below are from their social media accounts just to provide a clear representation of what they are addressing on their accounts and why it is important to them.
https://www.facebook.com/LatinitasAustin?fref=ts
https://www.youtube.com/user/LatinitasMagazine/about
https://twitter.com/Latinitas
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