Friday, April 24, 2015

Success and Challenges

Success:
When a college assignment leads into a first of its kind 501 (c) non-profit organization there is doubt that it will be successful, yet Latinitas has done nothing but flourish as you can see from its history timeline. Their program has since touched the lives of 4,000 girls through technology enrichment programs, hosted 5 statewide conferences,70 workshops yearly, and established a Youth Editorial Advisory Board with teens from more than 10 different states. Their online magazine reaches 30,000 readers a month with an estimate of 1500 articles published over the years and more than 1,000 bloggers registered on their social media.  The CEO and COO Alicia Rascon and Laura Donnelly, were journalism students at UT and were fed up with how Latinos were represented in media so they decided to do something about it. While this may seem like a whole bunch of numbers, its a lot more than that. They are directly working hands on with these girls to positively affect their lives and when I was interviewing Laura Donnelly it wasn't the stats that impressed me but she was happy about one in particular. After polling a 100 girls who had started the program when they were small and were now of college age, at least 80% claimed to be enrolled in college and said that Latinitas was their main motivation. Not only did their interpretation of women in technology change but they were also being motivated to attend college and earn their degree. Laura mentioned that what she cared about the most was that the girls were given positive role models to look up to and given the opportunity to not feel underrepresented in media. Overall the lives of everyone involved with Latinitas was really proud of their work and that seems successful to me.

Challenges:
-Finding sponsorships
-Spreading their goal/name
-Getting things done by the deadline
-Recruiting enough interns for every position
-Scheduling of events
-Not enough volunteers

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